A Brand Identity Prism, An Integrated Marketing Communications Brief that would be used to instruct an external company that would be hired to develop an integrated marketing communications (IMC) campaign for your company. This 2-part assignment (not including your Title page, table of contents, & references)should be 5-8 pages in length. Brand Identity Prism Please design and create an original (attractive but simple) 2-part graphic as your brand identity prism. Below is an example – Part One: Introduce your brand (the ‘revised logo’) as the center of the graphic, then graphically associate your Brand’s features to the topic.

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